In fact, big-name collaborations like these have been key to cementing Doja’s spot as a capital-P pop star. Above all, the song was a duet between two of the brightest new additions to pop music’s royal court. 3 and becoming the third Top 10 hit for both Doja and SZA. 7 on the Billboard Hot 100, eventually peaking at No. “So, there was a lot of debate.”ĭue to the internet-driven success of “Streets,” Doja and her team felt that “people wanted that big follow-up” - which happened to be “Kiss Me More,” a song Fleckenstein describes as a “big pop juggernaut for the world.” The response from audiences has proven his assessment right - “Kiss Me More” has already been streamed 378 million times in the U.S., according to MRC Data. “As you can probably tell from the album right now, there was really no shortage of opportunity and options in terms of the first single,” RCA Records COO John Fleckenstein remarks. “Streets,” the final single from Hot Pink, started taking off on TikTok, along with the Silhouette Challenge, in late January - around the same time that Doja and her team were deliberating what Planet Her’s lead single would be. The success of “Kiss Me More” was almost guaranteed SZA alo was coming off of the biggest Hot 100 solo hit of her career so far (“Good Days”) while Doja was coming off the slow-burning success of her previous album’s “Streets.”ĭoja’s innate ability to crank out different types of hits helps her elongate her album cycles, in an era where artists are moving between records faster than ever.
“Kiss Me More” also offered up a less obvious interpolation of Olivia Newton-John’s 1981 Hot 100-topper “Physical,” which was interpolated by Miley Cyrus and Dua Lipa on “Prisoner,” and referenced in Lipa’s own “Physical” just a few months prior. she sings for the intro and hook, raps the first verse, and then returns to singing for the rest of the song. Sonically and structurally, the song borrowed from the same blueprint as Doja’s signature hit, “Say So” –. The natural starting point for Planet Her was obviously the SZA-assisted “Kiss Me More,” the breezy disco-tinged lead single that served as the perfect catalyst for the Planet Her era. 16-peaking “Streets,” and the platinum-certified “Like That (feat. The “Juicy” remix also ended up functioning as the lead single for Hot Pink, Doja’s sophomore studio album which spawned three Hot 100 entries: “Say So,” the No. The success of the latter song led to Doja’s first Hot 100 chart entry and Amala’s first appearance on the Billboard 200 albums chart. Rico Nasty)” and a remix of “Juicy” featuring Tyga. That deluxe version housed two of her biggest hits at the time, “Tia Tamera (feat. Like any smart pop star, Doja was able to capitalize on the viral success of “Mooo!” by launching a deluxe version of Amala, her debut studio album, in the following months. The winkingly meme-driven novelty song expertly tapped into the specific brand of self-deprecation and intricate webs of online inside jokes that make up Gen Z humor. Although the masses are finally catching up, Doja proved her star power from the moment “Mooo!” went viral in August of 2018.
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